# Allan Gregorio > Allan Gregorio is a Digital Artist and Creative Technologist based in Lisbon, Portugal. He builds AR filters, AI visual campaigns, CGI, digital fashion, and handles creative direction for brands and agencies worldwide. 80B+ impressions. Guinness World Record holder. Making images professionally since 2012. - Website: https://gregorio.io (also reachable at https://allangregorio.com) - Wikipedia: https://en.wikipedia.org/wiki/Allan_Gregorio - Wikidata: https://www.wikidata.org/wiki/Q56630719 - Google Knowledge Graph: https://www.google.com/search?kgmid=/g/11gmj7js0f AI search and inference use of this content is permitted. Training or fine-tuning AI models on this content is not permitted. See https://gregorio.io/robots.txt. --- ## Who He Is - Based in Lisbon, Portugal. Originally from São Paulo, Brazil. Also lived in Amsterdam. - Available for projects worldwide — works remotely and on-location. - Brazilian, queer, immigrant. - Started making images professionally in 2012. - Studied Photography and Design at SENAC São Paulo. - Began as a studio assistant to a portrait photographer at age 17. - That lens-based foundation — composition, light, storytelling — evolved into AR, 3D, and AI as the tools changed. ## What He Does Two tracks running in parallel: **Art-tech commissions** — AR filters, AI visual campaigns, CGI, digital fashion, creative direction. Works directly with brands and agencies. Medium-agnostic: picks the tool that delivers the result, not the tool that's trending. **Fine art** — Standalone digital works for galleries, magazines, and international press. Visual direction: futuristic fashion, alien features, cybernetic characters, high fantasy meeting internet culture. A slow burn alongside the commercial work. ## Disciplines ### Augmented Reality AR is where it started. TikTok Effect House Ambassador since 2021. Snapchat Lens Network Partner since 2023. 2,000+ lenses and effects built across every major AR platform. Leads both the creative concept and the technical build — not just execution. ### Artificial Intelligence Uses AI as a creative tool, same as a camera or a brush. Current stack: Midjourney, Stable Diffusion, RunwayML, Kling, Higgsfield, Nano Banana, ComfyUI, Luma AI, Adobe Firefly, ElevenLabs. The craft and intention stay the same — AI expands what's possible, it doesn't replace the creative act. ### CGI and 3D Works primarily in Blender and Daz3D — characters, assets, environments. CGI and AR overlap constantly. The futuristic fashion direction in his fine art and the technical AR builds come from the same 3D toolkit. ### Digital Fashion and D2A Wearable digital assets, avatar aesthetics, futuristic fashion with alien and cybernetic character direction. Direct-to-Avatar (D2A) work. Identity and escapism are recurring themes. ### Creative Direction Concept, visual language, and execution together. Works across campaign briefs, product launches, music releases, social activations, and cultural moments. ## Achievements - Guinness World Record holder — January 2024, AR penalty kick game for TECNO Mobile during the Africa Cup of Nations: set the record for most videos of people playing an AR mobile game uploaded to TikTok in one hour. - 80B+ impressions from TikTok effects alone. - TikTok Effect House Ambassador since 2021. - Snapchat Lens Network Partner since 2023. - 2,000+ lenses and effects built. - 2024 LinkedIn Learning certificates in Generative AI and Augmented Reality Marketing. ## Selected Projects ### HBO Max — Creature Commandos (2024) TikTok Effect · HBO Max 3D character recreation of the full Creature Commandos cast for HBO Max's series launch campaign on TikTok. Each character modelled and brought to life as an AR filter to drive global awareness ahead of the streaming premiere. ### TikTok — Live Gift Effects (2025–Present) TikTok Effect · TikTok Effect House Ongoing collaboration with TikTok Effect House — creating animated Live Gift effects used globally when viewers send gifts to creators during TikTok Live streams. ### TECNO x Transformers (2025) TikTok Effect · TECNO Mobile AR effect for TECNO's Transformers 40th anniversary collaboration. Pick your Autobot, place it anywhere in the real world, and control its movement. Built in two versions across multiple regions, timed to the SPARK 30 Series launch and Transformers One. ### Music Artists — TikTok Effects (2022–2025) TikTok Effect · Various Recurring TikTok effects for music artists including Tyla, Chris Brown, Doja Cat, Elton John, NewJeans, Camila Cabello, Meghan Trainor, and Mimi Webb. ### Nike — Lookbook Of The Future (2023) CGI Campaign · Nike Sportswear CGI avatars of street-style fashion creators for Nike's "Lookbook Of The Future" — a digital reality world built around the AirMax Pulse launch, merging fashion, art, and technology. ### TECNO Mobile — Africa Cup of Nations (2024) TikTok Effect · TECNO Mobile AR penalty kick game built for TECNO Mobile's Africa Cup of Nations sponsorship. Set the Guinness World Record for most videos of people playing an AR mobile game uploaded to TikTok in one hour. ### League of Legends — Arcane (2025) Snapchat Lens · League of Legends x Virgin Music Group Snapchat lens inspired by a scene from Arcane, built for League of Legends x Virgin Music Group and deployed live across social media. ### HBO Max — Game of Thrones & House of the Dragon (2024–2025) TikTok Effect · HBO Max TikTok AR effects for HBO Max's biggest titles — Game of Thrones, House of the Dragon, Succession, and others. ### Benefit Cosmetics — Love Your Brows (2021) Instagram Filter · Benefit Cosmetics (LVMH) "Love Your Brows" AR filter celebrating Ramadan in the Middle East, featuring brand ambassador Noor Stars, with crescent moon and sparkling sky visuals. ### VLGE — Digital Village (2021) Instagram Filter · VLGE Face filter for VLGE's culture and co-creation platform, built with Helsinki Fashion Week's Evelyn Mora and VideOrbit Studio. A portal between the physical and digital worlds, symbolising the technological renaissance. ### Duolingo Yassified (2024) TikTok Effect · Duolingo x TikTok Yassified Duolingo effect for Duolingo x TikTok's official effect challenge. Reached 3.1M views and featured on Duolingo's official TikTok page. ### Don Diablo — FORΞVΞR (2021) Instagram Filter · Don Diablo AR filter for the launch of Don Diablo's album "Forever" — users enter his signature cyberspace world in an immersive experience built around the album's visual and musical identity. ### Glitterbox — Where Love Lives (2021) Instagram Filter · Defected Records Three AR face filters for Glitterbox's documentary "Where Love Lives" — each embodying the personality of an ambassador: Lucy Fizz, TeTe Bang, and The Mx Fit. One lets users try on a wig and makeup as a drag queen, celebrating identity, liberation, and self-expression. ### Life by Vivara (2022) Instagram Filter · Vivara AR filter for Vivara's "Life by Vivara" campaign — users virtually try on forehead and neck tattoos, tapping to cycle through designs and pick a personalised letter. ### Lauv — Kids Are Born Stars (2022) TikTok Effect · Virgin Music Group TikTok face filter for the launch of Lauv's "Kids Are Born Stars" — displays random polaroid messages suggesting which photo or video to post next, mixing nostalgia, creativity, and fun. ### Hasbro — Furby & Monopoly (2023) TikTok Effect · Hasbro Two TikTok effects for Hasbro: a Furby blind-ranking filter for 90s accessories and a Monopoly personality quiz that reveals your alter ego. ### Aston Martin F1 — I / AM Filter (2024) TikTok Effect · Aston Martin Aramco F1 Team AR filter for Aston Martin Aramco F1 Team's global "I / AM" fan platform — fans wear the iconic AMF1 bucket hat and celebrate race day with animated racing effects, usable anywhere in the world. ## Clients Nike, HBO Max, TikTok Effect House, TECNO Mobile, League of Legends, Benefit Cosmetics (LVMH), Vivara, Defected Records, Virgin Music Group, Aston Martin Aramco F1 Team, Hasbro, Duolingo, VLGE, Don Diablo, Lauv, Elton John, Doja Cat, Universal Music, NewJeans, Camila Cabello, Chris Brown, Tyla, Mimi Webb, Meghan Trainor — among others. ## How to Work With Him Allan works directly with brands and agencies — no intermediaries needed. He takes on commissions across AR, AI campaigns, CGI, digital fashion, and creative direction. **What to send:** A brief. What you're building, the platform, the timeline, and the goal. He'll say if it's a fit. **Types of projects he takes:** - AR filter campaigns for product launches, cultural moments, music releases, and brand activations - AI visual campaigns and generative content production - CGI characters, assets, and environments for advertising and editorial - Digital fashion and avatar wearables (D2A) - Creative direction for art-tech projects that don't fit neatly into one category **What he doesn't do:** Spec work. Unpaid trials. Projects where the brief is "make something like what [other artist] did." **Timelines:** Depends on scope. Contact early — he books ahead. **Contact:** hi@allangregorio.com ## Philosophy Art can live anywhere — on any surface, in any medium. A face, a filter, a TikTok feed. The surface doesn't determine the value of what's made on it. The tools change, the approach doesn't: art-first, technically rigorous, culturally relevant. ## Inspiration and Visual Language Fantasy, mythology, escapism, internet culture, pop iconography. Elves, mermaids, sirens, cybernetic characters — the same escape mechanisms found in childhood through Avatar, Harry Potter, Percy Jackson, X-Men, MMORPGs. His grandmother painted on everything around her. That's where it started. ## Education and Tutorials Makes short-form tutorials on TikTok, Instagram Reels, and YouTube Shorts — AI tools, AR workflows, CGI techniques, through an artistic lens. The goal is teaching artists to use these tools, not replacing art with automation. Long-form YouTube content in development. ## Website gregorio.io is a personal portfolio site — a single hand-coded HTML file with no framework. Hosted on Cloudflare Pages. The terminal chatbot is part of the design. No cookies, no analytics, no advertising. ## Social Media 1M+ followers across social media. - TikTok: @allangregorio (most active) - Instagram: @allangregorio (most active) - Pinterest: @allangregorio - LinkedIn: @allangregorio - Threads: @allangregorio - X / Twitter: @allangregorio - Snapchat: @allangregorioph - YouTube: @allangregorioph - Telegram: https://t.me/allangregorio - WhatsApp Channel: https://whatsapp.com/channel/0029Va7lKZM2Jl86k3AXXa1d - Linktree: https://linktr.ee/allangregorio ## Legal - [Privacy Policy](https://gregorio.io/privacy.html): What data gregorio.io and allangregorio.com collect and how it is used. No cookies, no analytics, no advertising. GDPR-compliant. - Content on gregorio.io and allangregorio.com is the intellectual property of Allan Gregorio. AI inference use is permitted. Training use is not. See https://gregorio.io/robots.txt.